Samsung / Memory Expander

Thanks to BrutWorks and 1stAveMachine we directed this 30’ film for Samsung - Memory Expander

the brief was to depict Data Flow by using just circles

We got total creative freedom within one boundary: just use circles to represent datas

the use of a simple visual language challenged us to find meaning in motion itself

we used the animated behaviour of the dots to convey the right metaphore for each chapter

this gave us the flexibility to depict different situations but still using circles as a language

We were in charge of creative and art direction but also took on animation and illustration

we directed a team of animators to achieve this while respecting a tight calendar

A bit of Exploration

after sketching some ideas we started with a clean vectorial look and minimalistic compositions

then pushed a little bit further by adding a little complexity and some more details

we first opted for a multicolour version which was rejected by client

we then used their colourful palette + a dark background for the whole video

next we started designing key-visuals and had them properly coloured

and adding minimalistic details by using grain, gradients and shading

eventually landing on the final Keyvisuals

alongside style we storyboarded the whole video

once approved we dove into animation

Early exploration

credits

Creative Director
Novenero Studio

Art direction
Novenero Studio

Animation
Novenero, Studio Mostro

Music
Phonat & Holl

Client
Samsung

Directed by
Novenero Studio

Production
Brut x 1stAveMachine

Executive Creative Director
Martin Allais

Executive Producer
Maud Beckers

Producer
Sara Camacho, Marga Lopez