Sensodyne

the Speed of Relief

In this explainer video we came with different visual solutions to represent pain and how people dealt with it from the beginning of civilization

The challenge was to represent complex and tecnical facts in an appealing and easy-to-catch way

so that simple illustrations and meaningful animation could help concept passing through

The challenge was to represent complex and tecnical facts in an appealing and easy-to-catch way so that simple illustrations and meaningful animation could help concepts passing through.

Thanks for watching

credits

Creative Direction
Giulio Mencaroni

Storyboard
Giulio Mencaroni

2D Animation
Manu Correa Soto, Eze Matteo, Francesco Castellani, Staiano

Client
Sensodyne x Huffington Post

Directed by
Novenero

Company
Hello Savants

Illustration
Giulio Mencaroni

Compositing
Novenero Studio