Wells Fargo / Building Blocks

Produced by 1stAveMachine and Hueso, we directed this piece for the American bank Wells Fargo.

Client request was to use their red square as a building block for every visual in the video.

They responded very well to a minimalistic approach

Shifting from 2d to 3d and playing with volume gave the dimensionality client was looking for

We introduced gradients in their language for the very first time

And explored the many possibilities between the range of geometry and color

The need to design with blocks is working well in isometric perspective like in the housing scene.

Concepts & Studies

Shifting from 2d to 3d and playing with volume gave the dimensionality client was looking for

having supers as main actor led us to work on backgrounds and subtleness

credits

Creative Director
Novenero Studio

Animation
Novenero Studio

Animation
Novenero Studio, Alba Prado, Marcela Bustamante, Juri Agostinelli

Client
Booking.com

Directed by
Novenero Studio

Production
Brut x 1stAveMachine

Executive Creative Director
Martin Allais

Executive Producer
Sara

Producer
Sara Camacho, Marga Lopez